Top 6 Ways to Improve User Experience For Mobile Website Users
Customers have more options than ever for buying online goods in today's dynamic environment and digital age. Many businesses or organizations provide functional resources that can be used at the user's fingertips. This implies that any online company needs to find a way to make it easier for clients to select them over their rivals.
In short, giving your mobile website a smooth user interface is one of the best ways to draw customers. If your mobile website is simple, user-friendly, and hassle-free, they may visit your website again and make a purchase. As per the survey report, 71 percent of successful companies assume that when they find their UX more appealing and intuitive, users become consumers.
It begins and finishes with the user when it comes to mobile websites. The smooth and easy user interface-UX is the critical and prior variable of any good mobile website. You would not be able to create a mobile app or website to meet the customer's thirst without a clear understanding of the actions, trends, or psychological underpinnings of your target audience as a business owner.
Research reveals that if they perceive a bad user interface, 50 percent of smartphone consumers would not buy a product and exit the purchase process. In addition, if they don't find a product that they are searching for, 61 percent of users will leave the website.
In this article, let’s discuss some ways to improve the mobile user experience for mobile website users.
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Why Do We Need Mobile-friendly User Experience?
Developing and launching a website consists of many aspects. Having a mobile version of the website is one of them which cannot be neglected.
1. Design For Your Customer’s Device
While developing a mobile website, you need to understand the behavior of users. It’s quite different from the way they operate, navigate, and browse from the desktop websites. Google research says internet users who browse from their mobile devices are usually goal-oriented. They want everything to be found with an easy and quick search of what they are looking for, without shuffling any pages or wasting any time.
This means, neat, clean, and simple website design helps users find a product easily and access information quickly on their own terms. You must display the elements and have a proper layout that can be seen and readable without zooming in.
Therefore, it’s important to consider every factor and detail to provide a better user experience to mobile users.
2. Create Attractive Call to Actions
Whenever a user lands on your website, what do you want them to do? Having said earlier, mobile users are goal-oriented. Thus, you have to give them the right direction through call-to-action to turn them out into a customer.
Generally, CTA buttons can create a huge impact on your business. A case study shows that when a website made its CTA button attractive with color, it had 122% higher click rates.
Hence, if you are putting a CTA button, you cannot put it anywhere. You have to consider every factor like the color combination, its size, content, and position. You can also simply put “subscribe us”, “buy now”, or “get a quote” content in bold letters and make them easy to read and click. As per Apple, a normal CTA button should have a minimum size of 44 pixels to make it more readable and noticeable.
So, a little call-to-action button can have a huge impact.
3. Keep Few Forms
As a matter of fact, nobody would like to fill out lengthy information on forms. Moreover, it’s very tedious and not recommended to fill out forms on mobile devices. Therefore, it’s necessary to step into the shoes of your users and understand their preferences. This is the easiest way, you can allow them to access the information that you have for them. If you are designing a form for mobile users, you have to ensure to include only necessary fields.
Also, make a font very clear and bold which can be seen and readable without any adjustments. The content field must be big enough to grab attention and clickable enough to make the processing of filling out forms as convenient as possible.
4. Use Images Wisely
Internet users have become smarter and faster at judging company websites when they land on it. They can make their mind up by just having a first glance at your web page. Since your web page contains various products or services images, users can easily identify the line between real and stock images. This can create an impact on their mind.
When they visit your website, they can easily identify the photo if they have already seen it somewhere or not. If the image is a stock photo and not unique, it can decrease their trust.
Apart from this, as we know the size of an image can be different than desktop and laptops. Thus, it can only cover a small portion of its content. Therefore, it’s always advisable to use the images to illustrate and summarize your points.
Images can be a challenging task for mobile app developers as they take more time to load than normal text. That’s why it’s necessary to use a minimum amount of images and put compressed images. This works beautifully on mobile devices without taking any load.
5. Optimize Your Website Speed
Everyone hates waiting on a website to load. Waiting for a page to load is the most frustrating experience. As per the recent study, more than 44% of the users will leave your website if it takes more than 4 seconds to load. Moreover, while considering the SEO factor, Google also gives more preferences to those websites which load faster.
If you own a WordPress website, there are many plugins such as W3 Total Cache, WP Super Cache, and many more that help you speed up your websites.
6. Add a Search Option
The most important element for every user on the website is a search. When you are developing a website, consider a search option as an element to navigate for users. When you are considering a mobile website, you cannot take a risk of losing a customer by not allowing them seamless navigation within a website. A search option may help users to find easily what they are looking for on your website. For example, if you own an eCommerce website, then the search button is the most important element on your website’s homepage. Apart from that, you can also make a search option visible across all other pages.
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